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Klub Dyrektorów Marketingu


KDM to nieformalna organizacja skupiająca decydentów w zakresie marketingu. Klub ma na celu promowanie wysokich standardów i profesjonalizmu polskiego marketingu oraz wymianę doświadczeń w profesjonalnym gronie.


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Członkami Jury konkursu IDEA AWARDS są uznane postacie ze świata reklamy, osoby publiczne oraz przedstawiciele firm odnoszących sukcesy na rynku polskim. Do zasiadania w Jury zapraszane są osoby mające kwalifikacje oraz znajomość tematu do oceny prac.


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Marketing i PR

Strongbow has launched its latest instalment of the ‘EARN IT’ Series, this time challenging regular guys to take on one of Brazil’s best female teams in a five-a-side battle.



Sunday afternoon saw Exeter Chiefs and Northampton Saints fight it out for the title of the 43rd season of the Anglo-Welsh Rugby Cup.



This week marked just 50 days to go until the BT Sport Industry Awards 2014 on 8th May, have you secured your place in the room? A handful of tables are still available.



MEC Access, the partnerships and content agency, has launched the first phase of its activation programme for the Marriott London Sevens rugby tournament, which takes place from 10th to 11th May 2014, for their client Marriott Hotels International. The campaign, entitled ‘Brilliant 7s’ and created by MEC Access, launched on 15th March 2014 on the last day of the RBS 6 Nations.



Lexis has been appointed by aquatic sports brand Arena to co-ordinate the global launch of a new swimming innovation. The agency was chosen after a three-way pitch in Italy in December and is now being briefed on future Arena projects. The first project for Lexis will be to launch a new product from Arena which aims to make swimming easier for beginner and regular swimmers. It launches internationally later this month.



Global Sponsorship Activation and Event Management Agency, RPMC, are to activate Moy Park’s headline sponsorship for the 2014 FIFA World Cup in Brazil as part of their parent company Marfrig’s official sponsorship deal. RPMC will look after Moy Park’s international guests and VIPs; sourcing accommodation, transport, flights and unique venues.



adidas celebrated Leo Messi’s 371 club goals in all competitions by launching the limited edition ‘Messi 371’ boots. In an adidas first, each pair of boots will feature a different design on the left and right foot, inspired by Messi´s goal scoring stats, separating the percentage of goals he’s scored with his left foot, right foot and head, with each pair given a unique number between 1-371.



Nelsons Arnicare Arnica Cooling Gel has announced two new brand ambassadors - former world number one and five-time Grand Slam Champion, Martina Hingis, and junior world number one Belinda Bencic. Martina, who still holds the record for becoming the youngest number one player in history, was at the top spot for over four years in the late 1990’s winning five Grand Slam singles titles and nine Grand Slam women’s doubles titles.



Eurosport this week kicks off its 25th year in live sports broadcasting with the launch of a new on and off-air activation campaign, “We Live For Live”, which will feature B2B and B2C promotional activity throughout 2014.



Aintree Racecourse has revealed its biggest ad campaign yet ahead of the Crabbie’s Grand National 2014, the first race to take place under its latest title sponsor and the first time ever that the world's most famous steeplechase will run for a £1 million purse.



Mercieca Ltd has been appointed to handle the consumer PR for sports brand Mitre, having previously worked with the historic football brand on projects last year.



With Edin Dzeko proving Manchester City players are struggling to keep count of the amount of goals being scored at the Etihad Stadium this season, credit card company Capital One have produced the first ever football abacus. The tongue-in-cheek PR stunt follows Dzeko’s mathematical mishap after Manchester City’s 6-0 Capital One Cup Semi-Final victory against West Ham United. When interviewed after the match, the Bosnian confused viewers by commending his teammates for an impressive 5-0 win, seemingly forgetting his own last minute sixth goal.



Monster has announced a partnership with adidas Originals to design a collection of high-performance headphones with the look and feel of adidas Originals.



Bennetts has launched a new grassroots campaign to find young and aspiring British MotoGP racers to join its current ambassador riders Scott Redding and Joe Francis for the 2014 season. Following a selection panel, the insurance specialists intends to use its experience and contacts to provide a comprehensive sponsorship support package to one or more riders of tomorrow’s stars of the sport.



źródło: The Sport Industry Informer